What is Social Media Management? – Social Media Management is the practice of managing someones social profiles (channels). It typically involves writing, creating, and posting content for your business across channels in order to boost your business profile and keep your name on your clients mind.
— Advertising Rule Of 7 – It takes 7 views of an ad or piece of content before it sticks in a consumers mind. —
I Can Just Post Myself? – Yes you can, but social media is very time consuming. JM Consulting is experienced in posting content for you and our goal is to use our expertise to save you that time to manage your business. Most business owners are quite capable of doing it, but let us handle the social media mangement for you so you can use that time better.
I can just get my friends teenage kid to do it. – We hear this all the time. Almost anyone can come up with content and hit post. The key is are they doing it right? Did they steal the content (get it from Google)? Did they post it at the proper time? Can they give you good A/B testing to make sure it is hitting the right targets? Are they monitoring engagement? These are just some of the questons you need to monitor in your Social Media Management.
How does posting help my business? – Posting on social media, is important and it provides many positives for your business. First off Social Media (social media management) is the primary way consumers find information these days. The days of the yellow pages are long gone. Print ads are highly ineffective, and social media by comparison is very affordable for organic posting (vs. paid ads) By posting numerous times a week it increases the likelihood of a customer remembering your post or spreading the word about it (Rule of 7). Posting on social media provides ‘social signals’ which help boost your web page ranking on Google and Bing. And my favorite, social media is the best and most affordable way to engage your customer these days.
How do you post? – JM Consulting typically uses the 80/20 rule for posting. This is a common rule that helps clients stay engaged with your content. 80% of the content we post is general information, articles, quotes, funny pics, and holidays (Ice Cream Day). The other 20% of the content is direct sales or direct advertising of a certain product. If you are constantly just shoving your product in your customers face, they will tune out, possible even stop following your channel. You need to balance it so customers find your channel funny, informative, and also offers interesting products they desire.
How do you come up with posts? – All of our content that we use for your social channels is crafted by us using fully licensed images and text that is legal to use for your business. Taking items from things you find on Google isn’t legal, most of that content is copywrighted. We guarantee that what we post is custom and legal for your business.
How do you know when to post? – JM Consulting Social Media Management uses special AI tools to monitor social media channels all across the globe. We determine the best times to post based on when it is most likely users are using the platform your channel is on. IE. If most people come on at 8pm then we try and post around 8pm in order to get best engagement.
How do you know what #HASHTAGS to use? – Hashtags are like little search engine categories for social media. We also use our AI tool to determine which HASHTAGS are trending that day as related to the subject matter of your post that day. We will use these hashtags that are trending in order to drive more users to your post because the hashtags are more popular for that content. More hashtags isn’t better, and using the same hashtags over and over is not suggested.