What Is A HASHTAG #HASHTAG

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Hashtags or the number symbol were common in coding for years until they became a household term in reference to social media search links.

in 2007 Twitter began to use the hashtag as a method of indexing keywords to help facilitate good search results for it. Since then, most every social media site has been leveraging hashtags for that same purpose.

The first hashtag ever used in this way was #barcamp. It was posted by Chris Messina, a product designer and internet consultant.

Hashtags that spread quickly and get used by a lot different users begin to trend. That means that the keyword term is popular and getting widely used online. That doesn’t mean that every hashtag you set out to use should trend. It all depends on why you’re using your hashtag.

HASHTAGS Are Basically Search Terms.

There are plenty of reasons why you should be using hashtags in your tweets—but if we had to distill it down to three reasons, they’d be:

Increase User Engagement

Hashtags are quite important in posts, people use hashtags to click on to search for simliar posts. Think of hashtags as categorical groupings on subject matter content.  Studies show that posts with hashtags have a 50% or higher engagement rate than those without.

Build Your Brand

Hashtags are a great way to make your brand mark.  Many brands have catch phrases, like Nike’s ‘Just Do It’.  They use this as a #hashtag #justdoit.  You can do this with your brand too.  Come up with hashtag you like and makes sense for your brand, it could be your name like #jmconsulting or #jmconsultingwebhosting and use this on every post.

Who is Your Audience

When you use hashtags it really helps people find you.  How?  Because they are using hashtags to search and if you are in that group they search for, then they found you. Keep track of hashtags that work for you by using your analytics and insights from social media.  JM Consulting can help you with this if you need it.

5 Best Ways To Use Hashtags (from hootsuite)

1. Look at what influencers are doing

The influencers within your brand’s niche can give you a lot of insights into what hashtags are working.

And it’s simple: Go through your influencer’s social media posts and take note of the hashtags they’re using frequently.

To streamline the process even further, you can use a tool like Hashtagify.me. This tool allows you to search different keywords throughout Twitter and Instagram and see the top influencers for that keyword.

For example, if you enter in the term “health” it’ll search through all of Instagram and Twitter’s health hashtags to find the top influencer using that keyword.

2. See what’s trending

Zooming out from influencers, your brand’s entire niche can give you great insight into what hashtags you should be using.

Whenever there’s a trending topic or hashtag within your industry’s circle on social media, take note of that. You can jump on that hashtag in order to increase your brand awareness too.

Another great tool you can use is RiteTag.com. This handy platform gives you instant hashtag suggestions based on real-time data whenever you make a social media post.

3. Be specific

Remember: The more you niche down your target market, the more customers you’ll attract.

The same idea goes for social media posts and hashtags. The more specific and targeted your hashtags are, the more opportunities your target audience will have to see you.

Try and hone in on a passionate community that shares an interest in one specific theme. The more specific you can get with your hashtag, the more targeted your audience will be—and a targeted audience generally means better engagement.

If you don’t have your own business hashtag, find one or two existing ones that really fit the photo.

Say, for example, your business sells baby products. Instead of using #parents—resulting in parents of children of all ages—opt for #newmom. The hashtag #newmom is specific to mothers of newborns—your target customer.

4. Use unbranded (but relevant) hashtags

Brand hashtags don’t have to (read: shouldn’t) mention your brand name. BUT they should represent your brand and what you stand for.

Destination British Columbia created the hashtag #exploreBC. The tourism company uses it to share scenic photos of the Canadian province taken by their employees and the community.

5. Cater your hashtags to the site you’re using

While hashtags on all social networks have the same fundamental purpose of content tagging and discovery, the use of hashtags still varies by network.

Hashtags on the photo- and video-sharing platform are often more focused on description of the content. This is at odds with Twitter, where hashtags tend to be more focused a topic of conversation, or a group of people (a chat for example) that you would like to engage.

Before using hashtags, do research on the proper way to use them for that particular network. 

Also take the time to discover the most popular and most relevant hashtags on a specific subject for each network. This extra time you invest will pay off in engagement down the road.

Common Hashtag Best Practices For Each Network

 

How to use Twitter hashtags

Optimal number of hashtags: 1 – 2

How to use Instagram hashtags

Optimal number of hashtags: 9 – 15

How to use Facebook hashtags

Optimal number of hashtags: 1 – 2

How to use LinkedIn hashtags

Optimal number of hashtags: 1 – 2

Remember these are just guidelines based on statistics, there is no RULE OF LAW that indicates what is better or not.

What is the best Way To Use Hashtags

This is the biggest question we get.  

You can post hashtags at the end of your post, in comments of the post or inline.  There is no real right or wrong way to do it, the best bet is to mix it up and see what works for your audience.

Social Media Marketing

 

Columbus web design web design

Introduction to Webdesign – Web Design – Web Mastering

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Webmastering – Webdesign

The term webdesign refers to the discipline that consists of structuring a website s graphic elements in order to esthetically express the visual identity of a company or organization. This is a visual design step rather than a functional design step ergonomics, navigation.

The goal of webdesign is to enhance a company or organization s image with graphic elements in order to reinforce its visual identity and invoke a feeling of trust in the user. Nevertheless, along with ergonomic criteria, a website must above all meet users expectations and allow them to easily find the information they are seeking.

Therefore, webdesign involves finding a compromise between a presentation that has amazing graphics and that gives the company credibility and brand image, and a presentation that is simple and plain that allows users to easily find what they are seeking.

By extension, the term web designer refers to the person whose job it is to design websites.

Necessary Inspiration

Designing a webpage is above all an artistic endeavor that combines inventiveness and creativity. The goal of this guide is to list several key elements used to obtain an effective design. However, inspiration can also be found by visiting reference websites, especially professional websites. It is especially interesting to study how each website arranges information, how the menus and blocks of information are presented and, in general, determine what gives a website a professional appearance.

Page Layout

Generally, templates are created and used as patterns when designing a website. Templates are carbon copy images or webpages that represent the graphic skeleton of a model page.

The traditional structure of a webpage is as follows:

a logo located in the upper left-hand corner. Most of the time the logo is clickable and sends users back to the home page

  • a menu located on the left andor on the right
  • a header that contains the website s name, a navigation banner and an area set aside for a banner advertisement or otherwise
  • the page s main body, which contains most of the information
  • a footer that includes useful information such as the last update, a link to a contact form, a link to a site map, etc.
  • In the template, the web designer must distinguish between elements that do not change and are identical on every page and elements that vary from one page to another.

    Graphic Charter

    A graphic charter is the comprehensive document that lists the presentation rules for the graphic elements that convey a website s visual identity.

    The graphic charter defines a webpage s graphic outfitting, especially the sizes, colors and appearance of text, the site s images and buttons, as well as their position in relation to other objects on the page.

    Mock-up

    A mock-up is a model or prototype of a website that presents the website s graphics and navigation. Mock-ups allow designers to formalise a website s design and are generally used to validate the design phase before moving to the fulfillment phase.

    A mock-up includes static pages representing the website s main pages without content, which are used to simulate navigation. In simulation, dynamic elements such as the search engine may lead to a page presenting made-up results, for example.

    Page Sizes

    The size of a webpage depends mainly on the user screen definition not resolution.

    In terms of width, it is better to choose a value that is less than most visitors horizontal definition so that they do not have to scroll the screen with the horizontal scroll bar. A short page allows visitors to easily skim information to find the items that interest them.

    Concerning length, it is best to not exceed three to five times the height of the screen. Indeed, excessively long pages run the risk of not being read fully and take longer to load.

    There are several strategies that exist to guarantee optimum page display on most visitors computers:

    Choose the smallest width supported by the largest number of computers e.g. between and pixels wide

  • Choose a page containing invisible tables with varible width defined by percentage
  • Use a script e.g. JavaScript to detect user resolution and redirect visitors to a page with the proper width. This method requires visitors to use a browser with activated JavaScript and requires the creation of as many pages as widths requested.
  • The Positioning of Information

    How information is positioned is an important element of web design. Given the direction in which users read information diagonally from the upper left-hand corner down to the lower right-hand corner, information located at the top of the page will have a higher chance of being read by Internet users.

    Choice of Colors

    It is recommended to use no more than three different colors on a website in order to meet the criteria for simplicity. The colors should correspond to the organization s colors especially those of the logo and should express a particular feeling.

    No matter what colors are chosen, a dominant color should be picked and used as the webpage s main color. One or several more dynamic brighter secondary colors should be chosen and used in smaller proportions to underline the page s elements.

    Colors possess implicite symbolism. Therefore, it is important to choose them with a goal in mind. Colors influence individual behavior:

    physically appetite, sleep, body temperature, etc.

  • emotionally feelings of fear, safety, joy, etc.
  • psychologically energy, concentration, etc.
  • The table below lists the meanings that are classically associated with specific colors: Color Positive Meanings Negative Meanings Areas Blue calm, trust, authorization, appeasement, serenity, protection, seriousness, mysticism, kindness, water, space, peace cold, sleep sailing, new technologies, IT, medicine Purple delicacy, passion, discretion, modesty, religion melancholy, sadness, grief, dissatisfaction culture, politics Pink charm, intimacy, woman, beauty naivety private journal, women Red heat, strength, courage, dynamism, triumph, love, enthousiasm violence, anger, danger, urgency, restriction, blood, hell luxury, fashion, sports, marketing, media Orange lukewarmness, comfort, glory, happiness, wealth, pleasure, fruit, smell, energy, vitality fire, warning entertainment, sports, travel Yellow light, cheerfulness, sun, life, power, dignity, gold, wealth, immortality deceit, selfishness, jealousy, pride, warning tourism Green nature, plant life, help, balance, faith, appeasement, rest, trust, tolerance, hope, pride, youth, charity   discovery, nature, travel, education Brown calmness, philosophy, countryside filth environment White purity, innocence, snow, cleanliness, freshness, wealth   fashion, news Grey neutrality, respect   design, associations, not-for-profit organizations Black simplicity, luxury, night death, darkness, sadness, monotony cinema, art, photography, restriction

    Color composition also influences how volumes are perceived. Color composition can give of a feeling of well-being, both when in a nicely decorated house as well as on a website.

    The color circle is a good tool for understanding how colors interact. The color circle is a circular representation of colors. It includes the following colors:

    The primary colors red, blue, green or pure colors, which cannot be obtained by mixing other colors

  • The secondary colors cyan, magenta, yellow, which are obtained by mixing equal parts of two adjacent primary colors. Secondary colors are diametrically opposed to their complementary subtractive color on the color circle
  • Tertiary colors, which are obtained by mixing a primary color and a secondary color
  • Colors are also divided up into warm colors with tones closer to red and cool colors with tones closer to blue.

    There are universal rules that govern color harmony that are due to the eye s physical properties. When the eye sees one color, it automatically creates a filter of the complementary color around it. This is called simultaneous contrast . With this, how colors are perceived depends on the surrounding colors. Thus, yellow will appear more orangish when it is grouped with blue and the blue will appear more purple. Blue next to red will appear more green, etc.

    Moreover, neighboring colors on the chromaticity diagram create a feeling of balance for the eye because of the absence of contrast; this is called color harmony .

    Generally there are two ways of choosing harmonising colors:

    by choosing nuances of the same color, either colors of the same shade with similar tones

  • by mixing complimentary colors warm and cool, i.e. colors that are far from each other on the chromaticity diagram. For two colors, complementary, diametrically opposed colors should be chosen; for three colors, the colors must form a equilateral triangle, etc.
  • Finally, on the whole, objects in warm colors will appear larger than objects in cool colors.

    Choosing Images

    Images help to liven up a website and make it more cheery. That said, misused images can disturb visual comfort as well as page loading.

    Novice webmasters like to liven up their website with fun animated images picked up on the web. However, this should be avoided as much as possible because such images can annoy readers and give a website an amateur feel.

    Background Color

    Correctly choosing a background color is vital because a poorly chosen background can hamper readability. Good contrast between the foreground color and the dominant background color is essential. For this reason, it is better not to choose a graphic background because it can hinder readability and project a general feeling of amateurism. Generally, the background color should be rather pale.

    Typography

    It is strongly recommended that no more than two types of font be used on a website. Stylised fonts should be used sparingly e.g. for a title and most of the webpage should use a classic font Arial, Verdana, Helvetica, etc.

    For traditional printed texts, serif fonts generally facilitate reading because the serifs help readers to follow the text.

    Using serifs on the Internet is not recommended because, depending on the user s screen definition, serifs can easily become a spidery scrawl that hinder reading. It is better to opt for rounder, sans-serif fonts.

    Finally, please note that texts with non-standard fonts run the risk of not displaying correctly on some screens. In order to create titles that use these fonts, this limitation can be avoided by creating transparent images that contain the text.

    Graphic Symbols

    Using pictogrammes and icons to establish visual signs is highly recommended. Be careful though when choosing symbols because users may misinterpret them, especially in the case of international websites. The following pictogrammes are commonly used:

    a magnifying glass typically symbolises a search function

  • a envelope symbolises the possibility to contact the webmaster by email
  • a question mark symbolises online help
  • a house represents a link to the home page
  • a flag symbolises the language of the current page or the possibility to change to a different language
  • Ask a questionJM Consulting  is a leading international tech website. Our content is written in collaboration with IT experts, under the direction of Joe Murphy Founder of JM Consulting. JM Consulting reaches more than million unique visitors per month and is available in languages.

Columbus Web Design

WTH Are Meta Tags

Social Media Marketing

WAAS – Web As A Service

WTF Are Meta Tags Columbus

WTH Are Meta Tags, Title Tags,

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Meta Tags – How Google Meta Tags Impact Your SEO

What Are These Mysterious Meta Tags?

Meta tags are the snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.

The only difference between these tags you can see (on a blogpost, say) and tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page.

Do These Meta Tags Help SEO?

Yes, they do, but not all of them and not all of the time. One of the goals of this page is to explain which meta tags help you to get the word out and which have become passé. (See Know Your Meta Tags below).

If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select “View Page Source.”

A new tab will open in Chrome (in Firefox, it’ll be a pop-up window). The part at the top, or “head” of the page, is where the meta tags could be.

The meta tags will look something like this:

WTF Are Meta Tags Columbus

WTF Are Meta Tags Columbus

Know Your Meta Tags

There are four major types of meta tags worth knowing about and we’ll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).

The four types we’ll discuss here are:

  • Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
  • Title Tag – This is the text you’ll see at the top of your browser. Search engines view this text as the “title” of your page.
  • Meta Description Attribute – A brief description of the page.
  • Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.

Meta Keywords Attribute

Meta Keywords are an example of a meta tag that doesn’t make much sense to use these days. Years ago, the meta keyword tags may have been beneficial, but not anymore.

Remember back in kindergarten and when your teacher gave you a stern look and said “if you can’t stop using those crayons while I’m talking, I’m going to take them away from you,” and you didn’t listen and, to your shock, they were indeed taken away? That’s sort of what Google did with meta keywords.

Years ago, marketers eager for page views would insert keywords totally unrelated to their pages into their code in an attempt to pirate traffic from the more popular pages, those that actually were about Lindsay Lohan, or whoever was then trending. This was known as “keyword stuffing.” Google eventually got wise to this and decided in the end to devalue the tool. These days Google doesn’t use meta keywords in its ranking algorithm at all, because they’re too easy to abuse. 

Title Tag

Title tags, on the other hand, are the most important of all of the meta tags discussed here. These tags have a real impact on search rankings and, perhaps just as importantly, are the only one of the tags we’ll discuss here that are visible to the average user. You’ll find them at the top of your browser (for organic search pages or for PPC landing pages):

This is particularly useful if you want to give the page one primary title for the user but want to clarify or simplify that information for SEO purposes and for the user who’s shuffling multiple tabs on their desktop.

Meta Description Attribute                                              

This is a quite useful meta tag as, very simply, it explains to search engines and (sometimes) searchers themselves what your page is about. Let’s say you were googling the phrase “meta keywords” for example. You might encounter the following results:

It’s important to note that the description tag won’t always show up in the results for a Google search (Google frequently picks a snippet of text from the page itself) but it’s useful in other ways. Google has also stated that keywords in meta descriptions won’t affect your rankings. However, a compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for.

Google’s reasons are somewhat mysterious, but their actions speak loudly: meta keywords don’t much matter anymore, but meta descriptions most certainly do.

Meta Robots Attribute

With this attribute, you’re telling the search engines what to do with your pages:

  • index/noindex – This tells the engines whether to show your page in search results or not.
  • follow/nofollow – This tells the engines what to do with links on your pages: whether they should trust and “follow” your links to the next page or not.

So What’s Next?

We’ve talked about the ways in which meta tags can have a very real impact on search engine marketing. From all of the above, we can extrapolate that:

  • The Title Tag alone can impact your search engine rankings.
  • Descriptive tags may encourage users to visit your site.
  • The meta description may serve as “organic ad text.”

Using Meta Tags For Search Engine Marketing

Meta tags aren’t hard to implement yourself – you don’t really need a programmer, just some experience with HTML. WordStream can help you find your most effective keywords for use in meta tags. 

Check out our Web As A Service Article.

web as a service waas

WAAS – Web As A Service

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What Is WAAS?

Web As A Service.

 

Website as a Service (WaaS) covers the extensive design, development, maintenance and technical details required to craft an industry-specific and customised website. There are quite an extensive number of elements that complete the (WaaS) package. The service provides everything that you would need to create the perfect web presence for your business.

Design & Branding

Branding a business properly is essential to building s successful brand and implementing an effective marketing strategy. The brand will become a symbol and represent the image of what a business does. The imagery, designs, and phrases associated with a brand can help a business gain, and maintain a loyal clientele. Our WaaS packages provide the support of a graphic designer as well as a brand expert that will assist with the visual details of your website. Customers tend to stick to what they know and expect consistent and unique branding that will make your business memorable.

Colour: The colours that are selected to represent a brand typically come with subconscious undertones from the perspective of the consumer. Think of some popular brands and what their colour schemes represent and the message the brand is trying to convey. Companies such as Virgin and Coca Cola exert a sense of energy, passion, and confidence through their bold, red logos. Other companies like The Body Shop, Lacoste, and Starbucks utilise green in their branding to exemplify a feeling of balance, growth, and equilibrium.

Consistency: Consumers generally like to see consistency in a brand, and a memorable sequence of imagery such as logos or certain designs is an effective method. The repetition of important details on a website as well as any key phrases or slogans will reinforce the strength of the brand’s power.

Mobile Responsiveness

According to a recent forecast, the number of smartphone users worldwide will reach 2.4 billion by 2018. In the UK, approximately 76% of adults have a smartphone and over 32 million smartphones are purchased annually (source?).As a result, the need for a mobile-friendly website is key to maintaining a steady pool of clientele. Mobile responsiveness has now become an essential feature and a definite expectation for smartphone users throughout the world. Google and other search engines heavily penalise websites that are not mobile responsive meaning that those which are not, risk falling behind the competition and loosing business. WaaS provides the ability to effortlessly adjust the page from desktop to mobile.

SEO Readiness

With WaaS, your website’s Search EngineOptimisation (SEO) will be updated on an on-going basis. There are certain strategic aspects of SEO that should be incorporated right from the start when developing a website in order to create a successful SEO and online campaign.

Keywords: Selecting suitable and appropriate keywords to place on your website are also crucial to a successful SEO strategy. The right keywords will not only drive traffic to your site but also increase the amount of prospective customers. SEO- friendly keywords can be added to various places on your website including anchor texts and links, page titles, or captions related to multimedia content. Choosing the right keywords will increase the amount of relevant traffic that will reach your website and ultimately, the fluctuation of sales.

Meta descriptions: A key aspect of your description should be on your business’ competitive advantage and unique selling point(s). What differentiates your business from your competitors? From an outside perspective, why would they click on your site in Google search as opposed to many others? What makes you stand out? Are you a non-profit? Keep in mind that a value proposition simplifies SEO. Are you an exceptionally user-friendly e-commerce site? Do you provide top-class customer service? Do you offer high quality products discounted prices? Free shipping? These are examples of important details to include in keywords and meta descriptions.

Maintenance

One of the most important aspects of a successful web presence lies in the maintenance and upkeep of the relevant technology. The Website as a Service model allows for regular maintenance and updates to be included in the overall package. With the fast-pace of technology in today’s world, it is often difficult for business owners to keep up with the ever-changing cycles of technical innovations, updates, and changes.

Website Hosting

The foundation of a website lies in the server that it will be hosted on. Our Website as a Service model boasts Amazon Web Services (AWS) cloud hosting as our partner. AWS offers secure, reliable services to a multitude of clientele including Expedia, Unilever, Airbnb, and many other large companies.

Social Media Management Columbus

What is JM Consulting Social Media Management

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What is Social Media Management? – Social Media Management is the practice of managing someones social profiles (channels).  It typically involves writing, creating, and posting content for your business across channels in order to boost your business profile and keep your name on your clients mind.

— Advertising Rule Of 7 – It takes 7 views of an ad or piece of content before it sticks in a consumers mind. —

I Can Just Post Myself? – Yes you can, but social media is very time consuming.  JM Consulting is experienced in posting content for you and our goal is to use our expertise to save you that time to manage your business.  Most business owners are quite capable of doing it, but  let us handle the social media mangement for you so you can use that time better.

I can just get my friends teenage kid to do it. – We hear this all the time.  Almost anyone can come up with content and hit post.  The key is are they doing it right?  Did they steal the content (get it from Google)? Did they post it at the proper time? Can they give you good A/B testing to make sure it is hitting the right targets? Are they monitoring engagement?  These are just some of the questons you need to monitor in your Social Media Management.

How does posting help my business? – Posting on social media, is important and it provides many positives for your business.  First off Social Media (social media management) is the primary way consumers find information these days.  The days of the yellow pages are long gone.  Print ads are highly ineffective, and social media by comparison is very affordable for organic posting (vs. paid ads) By posting numerous times a week it increases the likelihood of a customer remembering your post or spreading the word about it (Rule of 7). Posting on social media provides ‘social signals’ which help boost your web page ranking on Google and Bing.  And my favorite, social media is the best and most affordable way to engage your customer these days.

How do you post? – JM Consulting typically uses the 80/20 rule for posting.  This is a common rule that helps clients stay engaged with your content.  80% of the content we post is general information, articles, quotes, funny pics, and holidays (Ice Cream Day). The other 20% of the content is direct sales or direct advertising of a certain product.  If you are constantly just shoving your product in your customers face, they will tune out, possible even stop following your channel.  You need to balance it so customers find your channel funny, informative, and also offers interesting products they desire.

How do you come up with posts? – All of our content that we use for your social channels is crafted by us using fully licensed images and text that is legal to use for your business.  Taking items from things you find on Google isn’t legal, most of that content is copywrighted.  We guarantee that what we post is custom and legal for your business.

How do you know when to post? – JM Consulting Social Media Management uses special AI tools to monitor social media channels all across the globe. We determine the best times to post based on when it is most likely users are using the platform your channel is on. IE.  If most people come on at 8pm then we try and post around 8pm in order to get best engagement.

How do you know what #HASHTAGS to use? – Hashtags are like little search engine categories for social media.  We also use our AI tool to determine which HASHTAGS are trending that day as related to the subject matter of your post that day.  We will use these hashtags that are trending in order to drive more users to your post because the hashtags are more popular for that content.  More hashtags isn’t better, and using the same hashtags over and over is not suggested.

JM Consulting Facebook

JM Consulting Becomes Facebook Premier Partner

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Great news for us! (and for you if you are a client).  JM Consulting has become a premier partner with Facebook as a Marketing Agency.  This means we have managed over $80,000 in Facebook ads in the past 3/4 months and we have managed over 500 business pages.

If you are looking for an experienced Facebook Marketing team, consider JM Consulting.

 

Joe Murphy
CTO – JM Consulting
740-319-4203

JM Consulting Facebook

JM Consulting Facebook

Advertise on WAZE.

By | Social Media
Advertise on WAZE

Advertise on WAZE Columbus

 

How do I advertise on WAZE.

Advertising on WAZE has never been easier.  JM Consulting can run your WAZE campaign for as little as $2 a day for 3 month contracts.

Simple Starting Steps – We can have you listed on WAZE in less than 24 hours.

  1. We have a conversation and gather relevant business information.  We can come take pictures or you can send them to us.
  2. We setup a 3 month contract and gather payment information.
  3. You ad starts and we deliver weekly reports on how your ad is performing.

Reach drivers nearby in REAL TIME!  Multiple ad formats.

Branded Pins.

Promoted Search.

Zero Speed Takeover.

JM Consulting can help your business reach customers on WAZE. Advertise on WAZE today by sending us your email below.  We will contact you within a couple hours.

You can also email us directly, talk to Joe@JmConsulting.XYZ.

Advertise On Waze

Advertise On Waze

How To Setup Fundraiser On Facebook

Setup A Fundraiser On Facebook

By | Articles, Social Media

JM Consulting Presents: How To Setup A Fundraiser On Facebook

Running your own fundraiser on Facebook is easy, fun, and gives you great tools to market it.

First login to your Facebook page and along the left under ‘explore’ look for ‘Fundraiser’.

Running your own fundraiser on Facebook is easy, fun, and gives you great tools to market it.

First login to your Facebook page and along the left under ‘explore’ look for ‘Fundraiser’.

This takes you to the overview page and gives you lots of potential reading about how each piece works. Please read through what you would like but to get starting click ‘raise money’.

This will take you to the next section where you click ‘Get Started’.

The next section is to select the recipient of the fundraiser, lets choose ‘nonprofit’ in this example but it can be for a friend, yourself, etc.

The next section will show you a list of nonprofits you can select one and/or type in some text to search for the non-profit. Here is what that looks like.

Select the page you like such as ‘Dining for Women’.

Next it will give you options for the fundraiser such as amounts, start date, end date, etc. Fill all of this out.

Setup A Facebook Fundraiser

Setup A Facebook Fundraiser

After this it lets you put in descriptive information to ‘tell your story’ about why you are raising money, goals, recipient info, any information you would like. Try to give as much information as you can.

The last step is selecting a great cover photo for your fundraiser. A good image will help your fundraiser by giving it a visual representation that will catch peoples attention.

Finally click ‘create’. This will create your fundraiser and get it started.

This final step will take you to the fundraiser page which will allow you donate, share, and a few other options (such as editing or ending early if you need to).

JM Consulting Presents – How To Setup A Fundraiser On Facebook (PDF)

6 Sales & Marketing Tips To Grow Your Business.

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In collaboration with

Tenfold & JM Consulting

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works.

What is Sales Marketing?

A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections that directly add revenue to the bank accounts. Telephone calls, networking, and meetings are all part of the direct sales process.

Marketing, on the other hand, involves all those actions that a business takes to reach and recruit prospects. Examples include direct mail campaigns, advertising, public relations, and television or radio commercials.

Direct sales marketing embodies all of these strategies. The number of ‘touches’ a prospect requires to convert into a sale varies, though research suggests anywhere between three and twelve touch points. More important than quantity, then, is following and maximizing each contact so that the time, cost, and effort put into each sale decreases.

What Isn’t Working?

Some of the most tried-and-true methods of marketing still work. People still love video advertising, for instance. In fact, video accounts for 69 percent of all consumer Internet traffic, according to Cisco Visual Networking. However, many other marketing strategies are falling flat. To be sure, Sirius Decisions reports the average sales cycle has increased by 22 percent over the past five years since more decision-makers are being involved in the buying process.

  • According to the 2016 DMA Response Rate Report, direct mail is expected to experience a 19% decline over the next 12 months;
  • A mere 13% of people who read print publications report ever looking at the ads;
  • 44% of direct mail is never opened;
  • 70% to 80% of online users don’t look at online ads, preferring to focus only on organic search results;
  • 86% of people ignore television commercials.

Effective Sales Marketing Ideas

As buyers become increasingly over-saturated with advertising gimmicks, it becomes even more important for business owners and marketers to devise innovative ways to target potential customers. It is the role of a business owner, then, to ensure that information is delivered to prospective customers at the right time, in the right format, and on the right platforms. This is where an inbound marketing strategy becomes crucial.

Research

There’s no need to spend copious amounts of time drudging up case studies. Instead, ‘research’ refers to time spent understanding the company and its goals, understanding the industry, and understanding the customers. This is where business owners focus on attracting customers rather than seeking leads and customers.

  1. Clarify what the business is and ask:
  • What does it mean to ‘grow the business?’
  • How will someone know if they’re successful?
  • What are the long and short-term goals?
  • What is the sales process?
  1. Check out the industry

Whether a person has been in the industry for two, ten, or twenty years, chances are pretty high that the industry will keep on changing. As innovations come up or new expectations are established, it’s important to stay ahead of the curve. This is where industry research comes in.

  • How do other businesses fare against meeting (or exceeding) the goals?
  • What marketing strategies are other businesses in that industry doing to attract clients or customers?
  • What current events and news is impacting that industry?
  • Is there a business to business marketplace a business owner can access?
  • Are there any leaders that a business owner can speak to within the industry?
  1. Figure out your customer base

Speak to the people on the ground—those who directly communicate with customers—to better understand the customer base. These are the people who can provide the most insight into what customers want. When talking to them, here are some worthwhile questions to ask:

  • Which marketing tactics are most effective?
  • Are customers complaining about any current strategies, such as too many emails or obnoxious ads?
  • What are the customer demographics?
  • What questions are the sales teams answering most?
  • What pain point/s does the product or service help alleviate?

Create Effective Content

No longer is it sufficient to leave a website dormant while expecting customers to magically discover its presence. Instead, business owners should update its content consistently. Over 70 percent of marketers say relevant content is the most effective search engine optimization (SEO) tactic, while companies that blog 16 times or more per month enjoy four times more leads than those who publish blog content less than five times a month.

The most effective content is that which focuses on helping customers reach their goals and/or solve their problems. While content on the Internet often grows stale within weeks after publication, it’s best to make sure content is as evergreen as possible so that it can retain its value for years to come.

Recognizing the importance of having an efficient, skilled copywriter either on staff or freelance is imperative. Doing so can increase the company’s revenue substantially, double its customer retention rate, and create brand recognition.

Pay attention to SEO

In the world of marketing, SEO is the latest buzzphrase—and with good reason. SEO consists of all the factors that influence search engine ranking. It is like turning on a spotlight so that customers know where to find a business. After discovering what a company’s customers are looking for (see above), it’s important to weave those keywords onto every page of the website.

To optimize a website for SEO, Entrepreneur magazine suggests that business owners:

  • Create a priority list of targeted search terms that pertain to the customer base and market segment;
  • Review pertinent industry sources and competitive lists to determine what keywords should be used;
  • If users frequently misspell a word, include that in the webpages as well;
  • Track the site’s rankings every 30 to 45 days to ensure the keywords remain effective;
  • Determine goals ahead of time and make sure they are measurable so that it’s possible to note the return on investment regularly;
  • Create page titles;
  • Develop new sitemaps for Google and Bing;
  • Place strategic words and phrases throughout the content on every page;
  • Continually test and measure the business’s success using objective tools to do so.

Develop Podcasts

People love to receive something for nothing. In the world of marketing, the most valuable asset is knowledge. Offer this to customers through an effective use of Podcasts. Podcast listening increased by 23 percent between 2015 and 2016.

Become social media savvy

The effectiveness of social media marketing is contentious. While some people say it’s a complete waste of time, the numbers suggest otherwise. After all, the breadth of audience participation is unparalleled.

  • 72 percent of adult Internet users utilize Facebook;
  • During the past two years, content consumption on Facebook has increased by 57 percent;
  • Instagram has 500 million active monthly users;
  • LinkedIn has 450 million members, with a reported 25 percent active on a monthly basis;
  • Thirty percent of U.S. millennial internet users use Snapchat regularly.

Stay in contact

Depending on the product or service offered, it may be that the company is on the customer’s mind daily, such as the case with a food product, or only occasionally, as is the case with expensive beauty treatments. Regardless, it’s critical to be in the customer’s thoughts as soon as they are ready to buy. The way to do that is to maintain constant and consistent communication.

  1. Collect the customer’s information at every opportunity;
  2. Craft email or text campaigns to stay in contact with prospects and previous customers;
  3. Be sure the business is listed in local directories and search engines.

Effective marketing means more than relying on direct mail advertising or television commercials. It has evolved into a multi-dimensional, multi-sensory process. Keep up with industry trends, as well as the new technology available to assist marketing efforts using these suggestions.

FREE WHITE PAPER: Moving the CX Needle: Ways to Measure Success in Customer Experience

How do you measure customer experience?

Install GNU Cobol On The Mac

By | Articles

So You Want COBOL On The Mac.

First off, what is COBOL?

COBOL (Common Business-Oriented Language) is a high-level programming language for business applications. It was the first popular languaged designed to be operating system agnostic and is still in use in many financial and business applications today.

Who uses COBOL?

COBOL is primarily used in business, finance, and administrative systems for companies and governments. COBOL is still widely used in legacy applications deployed on mainframe computers, such as large-scale batch and transaction processing jobs.

A little More Info about GNU COBOL.
GnuCOBOL (formerly OpenCOBOL) is a free COBOL compiler. cobc translates COBOL source to executable using intermediate C, designated C compiler and linker. OpenCOBOL 1.1 became GNU Cobol 1.1 in 2013. Official releases at ftp://ftp.gnu.org/gnu/gnucobol GnuCOBOL 2.2 is the last release, version 3.0 is on its way. A programmer’s guide, by Gary Cutler, and other documentation, is indexed at http://open-cobol.sourceforge.net/ OpenCOBOL was written by Keisuke Nishida and Roger While, from 2001 to 2012. GnuCOBOL is also authored by Simon Sobisch, Ron Norman, Edward Hart, Sergey Kashyrin, Dave Pitts and Brian Tiffin. Others listed in the AUTHORS and THANKS files. Copyright 2001-2018 Free Software Foundation, Inc.

Extracted automatically from GnuCobol homepage
Install with homebrew
At the command line,
->brew install gnu-cobol
That will do it.